Pet Celebration Zone
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Launch edition · Introductory rates 40–60% below projected pricing · Short-term bookings only

Advertisers — read this first

Why introductory pricing exists

Pet Celebration Zone is newly launched. Browsing is already high-engagement, but full analytics (impressions, CTR, dwell time) are still being collected. Early partners get Introductory Launch Rates — 40–60% below projected long-term pricing. Bookings stay short-term and flexible so we never lock you into pre-analytics estimates.

This alert comes off the page when analytics stabilize. Founding advertisers keep their discount.

Introductory Advertising Rate Card · Launch Edition

Meet pet owners in an unusually good mood

Valid until platform analytics stabilize. All bookings are 1, 2, or 4 weeks and can be cancelled before the flight starts.

Free local listing signup

How banner booking works

  1. Step 1

    Pick a size

    Billboard, leaderboard, rectangle, skyscraper or classic banner.

  2. Step 2

    Pick a placement — or none

    A multiplier raises or lowers the intro rate. Choose “No placement multiplier” to pay the size rate only.

  3. Step 3

    Add to cart

    1 week uses the top intro rate, 2 weeks the middle, 4 weeks the lowest. Add another banner if you want two in one payment.

  4. Step 4

    Pay once on Stripe

    Company and email, then one checkout. Each unit lands in Admin as its own paid booking for creative review.

Introductory weekly pricing

All prices are per week, before placement multipliers. 1 week uses the top of the intro band, 2 weeks the middle, 4 weeks the lowest. Estimated reach is pre-analytics. Click a size to pop a true-to-pixel mock over the page; click it again to close.

Placements

Where your creative runs can change what it costs. Choose No placement multiplier to pay the intro size rate only.

Weeks for this banner

$380.00/wk (1-week highest) × 1 × 1 wk = $380.00Band $280–$380/wk. 1 week = highest, 2 weeks = middle, 4 weeks = lowest.

Beyond banners

Introductory pricing for partnerships that go further than a banner.

Paid Product Review

A real pet household tests your product. Always labeled Sponsored, always honest.

Intro $380–$520 / week

Projected $950/week

  • Hands-on review by a featured pet household
  • Photo set you can reuse
  • Permanent listing in Reviews
Sign up

Contest Sponsorship

Branding on a weekly contest — banner, prize credit and winner announcement.

Intro $600–$850 / week

Projected $1,500/week

  • Logo on contest banner
  • Prize credit in your name
  • Winner announcement post
Sign up

Branded Weekly Challenge

Your product becomes the theme of a weekly challenge. Members earn tokens for taking part.

Intro $480–$650 / week

Projected $1,200/week

  • Named challenge on Tokens
  • In-feed callout for 7 days
  • Opt-in email mention
Sign up

Founding Advertiser perks

Included automatically for all Intro Rate bookings.

  • Founding Advertiser badge
  • Locked-in discount for 6 months
  • Priority access to new ad formats
  • Early access to analytics once available
  • Optional free listing in Reviews (non-product)

Booking terms

  • 1-week, 2-week, or 4-week bookings only
  • Cancel or reschedule anytime before your flight starts
  • Creative reviewed within one business day
  • Rates adjust once analytics stabilize — founding advertisers keep their discount

Community & group discounts

Churches, clubs, rescues, and community groups.

  • 50% off all Intro Rates
  • Group keeps 100% of revenue from member Pet Page listings
  • Perfect for pet ministries, rescues, youth groups, and clubs

When analytics arrive

Introductory pricing will transition to:

  • CPM-based pricing
  • Verified impression counts and CTR
  • Audience segmentation
  • Seasonal pricing for contests and holidays

Founding advertisers get a private grandfathered rate sheet.

Book your campaign

Add one or more banners above, then pay once. Creative is reviewed within one business day.