Advertiser Terms

Advertisers may purchase banner ads, sponsored product reviews, contest sponsorships, and featured placements at Introductory Launch Rates until analytics stabilize. Bookings are 1, 2, or 4 weeks. Small local pet businesses may also receive free listings and free reviews in exchange for honest content and a reason to share the site. Churches, clubs, rescues, and community groups receive 50% off intro rates, keep 100% of member-listing revenue, and are capped at 30 members per group.

2. Where ads appear

Celebration pages (home, explore, living pet profiles, contests) show pet-product and local-business ads. Memorial and cemetery pages only show aftercare, counseling, and similar loss-care services. We will not run party-style ads beside a headstone.

3. Sponsored Reviews

Sponsored reviews will be labeled Sponsored. Advertisers may provide product details, media, and suggested talking points. Advertisers may not demand positive reviews, remove user comments, or influence contest outcomes.

4. Directory listings

Free 90-day listings and paid listings on the pet-business directory are advertising. They are not an endorsement. A listing displays at one column wide and four inches high when someone searches for the business or clicks its name. We may edit, reject, or remove listings that are misleading, unsafe, or off-brand. Paid monthly listings bill $5.99 per month through Stripe until cancelled. Annual listings bill $59.95 per year and include one $29 pet-page gift certificate to give a client or a pet-related nonprofit. Refunds follow the site refund policy.

5. Approval

We may reject or remove ads that are misleading, unsafe, or off-brand without a refund once the placement has run. New bookings sit as “new” until staff approves them.